Amanase

Posted on Posted in en, Stories

We are beyond excited and can’t wait to introduce our new brand to you. fairafric is now not only available in the form of our fairafric chocolate bars but also as handmade delicacies from our own chocolaterie with the first formal chocolate school in Ghana!

From now on we welcome Amanase in the fairafric family. The products of Amanase are fine handmade chocolate creations which are produced under the roof of fairafric GmbH. Amanase? What does that mean at all? Our new handmade products are named after the village Amanase where our chocolate factory is located. In this way we want to give a face to this beautiful spot of the world, which has a high value in the worldwide cocoa production. Come with us on the way to Amanase! Get to know our vision of the new product line as well as our chocolate school where the handmade products are created with love and professionalism. Our employee and chocolaterie student Ann will give you a detailed and inspiring impression of the world of Amanase.

The way to Amanase

The vision of Amanase was born with the same motivation as the original foundation of fairafric Ghana Ltd: to transfer the value creation to the country of origin. High-quality chocolate products are often sold in the European area between 80-100 Euro per kilogram, whereas only 2 Euro of this amount arrive in the country of origin of the cocoa farmers. We can change that: with Amanase! Our value creation in the country of origin Ghana takes place in Amanase, where Chocolatiers and Chocolatières create finest chocolate specialties from local ingredients on site. Surrounded by cocoa farms under the roof of the first solar-powered chocolate factory in West Africa, our first exclusive Amanase products are now being created – and many more will follow!

The vision behind Amanase – Social Impact meets Chocolaterie

In Ghana, as in many other countries of the world, young people leave the rural areas to find better paid jobs in the big cities. We want to counteract this development and create real perspectives to reduce the rural exodus and its social consequences. Through training and jobs in our chocolate school under the roof of fairafric, further well qualified employment relationships are created. Through free training in the chocolate school, especially young people from the region learn professional skills in handmade chocolate production, which becomes a catalyst for their careers. With your support of our current startnext campaign, we would like to further develop our culinary handmade delicacies and welcome more chocolaterie students to our Amanase team. More information about our startnext campaign and how you can support us can be found below!

The chocolate school: Interview with Ann

The chocolate school of Amanase offers young people in the countryside a real perspective. In addition, completely new training and jobs outside of agriculture are created. In the form of a Chocolaterie subscription you can not only enjoy the finest chocolate creations handmade in Ghana, but also support the training of our chocolatiers and chocolatières. With every step of the training our chocolatiers and chocolatières dare to try out more unusual products and surprise you with taste explosions and best handmade quality. In the future there will be more delicacies made from local organic ingredients as well as the finest chocolate creations.

In the following interview with staff member and student Ann you can get an exact picture of everyday life at the chocolate school and what impact it has on the local people:

1) In which way has fairafric and its chocolate school already impacted you personally?

The fairafric chocolate school has influenced me in many ways, because I can work with a wide variety of foods such as nougat, marzipan, hazelnut or dried fruits. I learned how to use them in combination with chocolate. This enables me to create products that are attractive for consumers.

2) What impact does the installation of the chocolate school have on the community in Suhum/Amanase?

The positive effects that the fairafric school in Suhum/Amanase has on the people here in the surrounding area are that perspectives are created especially for the young population. Through the skills learned, knowledge can also be passed on to others. This creates a positive cycle from which many people in the region benefit. In addition, we are able to found our own companies due to our learned knowledge in order to achieve financial independence.

3) Is there an opportunity to create your own handmade chocolade recipes?

My team and I always try to develop our own products. For example, I like to integrate ginger and other beneficial ingredients into most chocolates as fillings. As a chocolatier at fairafric, I have the optimal equipment and environment I need to develop products and bring them to market.

4) How does an average day at the chocolate school look like?

On a normal day we try different chocolate creations. Afterwards we have team discussions about the created products and analyze them. In addition, we constantly orient ourselves to the worldwide chocolate market and the wishes of our customers.

5) Which handmade product is your favorite so far?

So far the hazelnut with dark chocolate coating is my favorite handmade product. The hazelnut is an impressive food. As a chocolatier, I want to bring joy to my customers and do something good for them. That drives me and gives me self-confidence.

6) Is there anything else you’d like to say about Amanase or tell the customers who will enjoy your chocolate creations?

The chocolate school in Amanase is a very interesting place. Everyone is free to try everything. You get all the equipment and all the ingredients to get the best out of it and make good and attractive products for the market. We have the opportunity to generate ideas – in the chocolate school no idea is considered useless. I can really express myself through it. Everything is possible here! The chocolate school in Amanase is fun. I am so happy to be a part of it. Everyone who enjoys our product should see us as people who have an influence on their lives. We focus on them and are here to make products for them. Customers are welcome to express their opinion about the products so that we can continue to work on them. I see this as an opportunity to become even better.

We could not be prouder to have inspired and fully motivated employees like Ann in our fairafric team. You can definitely look forward to exclusive new creations created by our professional team at the fairafric chocolate school in Ghana, which are continuously developed and created.

How you can support us

Join us on our chocolaty sweet journey and taste the latest creations of our Chocolatier Team! In our current Startnext campaign we deliver the latest treats from our Amanase products to your doorstep four times a year. You will be able to enjoy these exclusive chocolate packages at Christmas, Valentine’s Day, Easter and Halloween. They can be pre-ordered as an annual subscription with four deliveries and as a two-year subscription with eight chocolate packages. By pre-ordering our subscription, we can plan our production well in advance and ensure that our precious food is not wasted. In addition, we save on storage and middleman costs and the parcels arrive directly at your home. We can guarantee that every Euro really writes chocolate history in Ghana. With your subscription you don’t  only get handmade chocolate of the finest quality, but you also support the further development of Amanase and give other people the chance to join our chocolate school. Join us and bring the art of chocolaterie back to its origin! Let the exciting journey of our handmade product line Amanase begin!

https://www.startnext.com/en/amanase