Purchase decisions make a difference – don’t they? fairafric and our guiding principle have been subjected to a scientific study in this regard. With surprising results. A few months ago we met Tamara. The 25-year-old student approached us because she wanted to research and write her master thesis about the effects of initiatives like fairafric […]
The myth that chocolate makes you happy still exists. However, it’s not just the bar that makes you happy, as it turns out on detailed observation. What do we mean by happiness? There are infinitely many definitions of the word “happiness” – and also many approaches: Evolutionary, scientific, philosophical and a few more. But quite […]
Ghana boasts an abundance of vibrant talents who prove that they make a name for themselves by exhibiting their many rare talents and gifts. Graphic design as the art of conceiving and projecting ideas and experiences with visual and typographic content would not be an area most of the ladies in Ghana would choose; However, […]
When you buy your favorite fairafric chocolate, most of you might not really think about how it originated from a cocoa blossom to a finished chocolate bar. However, it’s worth it, because it’s a process full of surprises – and unexpected helpers. The cocoa tree – just a tree? The cocoa’s origin is the cocoa […]
Decolonize Chocolate (Cinema Tour)
Anyone who is familiar with fairafric also knows about our “luxury problem”. Due to the high demand and our current, comparatively small production facility, individual varieties of our chocolate bars are often sold out. Sometimes our warehouse in Germany is completely empty. At the same time, we all want to not only serve the demand […]
Germany maintains active trade relations with Ghana, especially in very specific areas. International trade is a world of both goods and figures. We have compiled an overview for you. “Ghana is one of Germany’s most important trading partners in sub-Saharan Africa,” reads the German foreign Office’s Ghana page right at the beginning. But what does […]
The tradition goes back to the Akan tribe: to name their children by the day of their birth. However, Ghanaian names have an even deeper meaning. We take you into this culture and show you as well your Ghanaian name! The Ghanaian culture cannot be considered a uniform one. Rather, it consists of hundreds of […]
Finally, we have some good news regarding our coconut-palm tree project: This May we gave our Ghanaian farmers the first load of coconut-palm tree seedlings. Is it a plantain-tree, a shady tree or a chance-tree? Maybe you can still remember what we promised already in the very beginning during our kickstarting campaign: We wanted to […]