Fair intentions, fair prices, fair trade?

It is not always easy for consumers to keep track between labels, seals, and brands, especially when it comes to fair trade and organic products. However, what exactly is the purpose of fair trade? Is fair chain better than fair trade? What is the difference between fair trade seals, fair trade labels and fair trade brands? A small road map.

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What is fair trade?

It is not always easy for consumers to keep track between labels, seals, and brands, especially when it comes to fair trade and organic products. However, what exactly is the purpose of fair trade? Is fair chain better than fair trade? What is the difference between fair trade seals, fair trade labels and fair trade brands? A small road map.

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How fair is free trade?

Cocoa and chocolate trade is way more political and complicated than what it seems to be at first sight. We’ve already written about this extensively in respect to distinct stages in the trade and production chain. The Economic Partnership Agreement (EPA) between the EU and Africa also concerns our chocolate. But what does this agreement really mean?

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Fleur de sel and fairafric chocolate

We purchase the salt for our hot-selling Fleur de Sel chocolate from our partner Khoisan Trading from the province of Western Cape in South Africa. We from fairafric got to this wonderful partner through Fair Band, the federal association for fair import and sales. Today we talked to Gerhard Müller, the German representative for Khoisan Trading, about the fact that salt is harvested, what a salt garden is and how the white gold connects people.

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