In this day and age it has become more and more difficult to run a business. What is the perfect name for a business to make sure it attracts the desired customers? Which contribution channels are the perfect fit for the product and the company itself? Are there certain rules and restrictions regarding the product and what type of packaging is ideal? Wait, rules and restrictions and even multiple packaging solutions? Exactly! In the following blog article, we will try our best to explain to you, why fairafric chose its current packaging solution.
In today's free market economy, start-ups are just as important as fresh air is for breathing: investors who specialise entirely in newly founded companies, government subsidies for start-ups or start-up awards with high prize pools - these are just a few examples supporting this thesis.
In a world where all our energy is generated by the interaction of advanced technology and the forces of nature – for decades this sounded like a utopian dream straight out of a science fiction novel. However in the year 2020, this will no longer be a fantasy, but the model of the future, with which we will do good for our planet and our progress.
In the occasion of the Easter holidays we at fairafric would like to address a very special topic: The development of the Ghanaian comedy scene and its probably most important event: The Easter Comedy Show. Especially on holy days like Easter, there are culture-dependent traditions and rituals. In Ghana, for example, the topic of comedy has a very high significance in the Easter period. An even higher one, than it already has in general. So this is an opportunity to take a closer look at the current state of this industry, which is so popular in Ghana.
Due to given circumstances we, the German fairafric team, have made the decision to work from home until further notice. In view of the current development of the Corona pandemic, we see the necessity to take this step. We want to make our contribution to keep the curve (of the infection rate) as flat as possible (#flattenthecurve).
With the introduction of the new, solarpowered chocolate factory, many new features come along. As an example fairafric changes the appearance of their chocolate bars and adds a stylish extra: The "Black Star". The exact meaning behind the Black Star and why fairafric chose to display it on their new chocolate bars will be explained in the following blog article.
It is said that life tells the best stories. The truth to this adage is proven by Jay and Nii: two entrepreneurs who gave up the personal dream of their own beach hotel for something great that has changed not only their lives, but the lives of dozens of young Ghanaians.
We are going to provide you with some insight into the precarious labour market in Ghana. We are going to explain to you why cardboard boxes are underestimated. On top of that, we will give you further insight into important data and facts, which are nearly too crazy to believe.
It is not always easy for consumers to keep track between labels, seals, and brands, especially when it comes to fair trade and organic products. However, what exactly is the purpose of fair trade? Is fair chain better than fair trade? What is the difference between fair trade seals, fair trade labels and fair trade brands? A small road map.