OUR JOURNEY,
OUR MISSION.
Our company was born from a passion to change the value chain in the chocolate industry: Since 2016, we have been producing the first organic chocolate from West Africa that can be found in European food stores together with our local partners. By shifting the entire value chain to the cocoa growing country, local income per ton of cocoa is quadrupled: instead of paying only the cocoa price, fairafric supports the development of local economic structures and creates mid-market jobs in the sector. Thus, we take fair trade to the next level and create a channel for people in the cocoa growing country Ghana to enter the middle class.
Fair prices, working conditions and absolute transparency are guaranteed by the association of world shops (DACH region) and are checked by an external audit every two years.
Those who actively follow us will already know what our biggest goal for 2020 is: the completion of our new, solar-powered chocolate factory in the rural region of Suhum in Ghana. The construction of the factory, which is expected to be completed in autumn this year, is running quite smoothly despite the current situation. Here we keep you informed about the steps until the completion of the factory:
Purchase decisions make a difference – don’t they? fairafric and our guiding principle have been subjected to a scientific study in this regard. With surprising results.
Do you still remember Captain Claus-Peter Reisch and our sea rescue package?
DECOLONIZE CHOCOLATE – How a start-up is revolutionizing the chocolate world
Anyone who is familiar with fairafric also knows about our “luxury problem”. Due to the high demand and our current, comparatively small production facility, individual varieties of our chocolate bars are often sold out. Sometimes our warehouse in Germany is completely empty.
“Climate-neutral, what does that actually mean?” – that’s a common question. That is why we would like to explain to you what this term is all about and why it is relevant to us at fairafric. You will learn how we have been able to achieve a climate neutrality certification for the second time and how we have significantly reduced our emissions per bar of chocolate.
Waste. It is generated every day anew, it is visible, dirty, stinks, has to be stored and taken away and it is directly related to individual decisions and practice.
This is a wonderful story about Hendrik and Yayra, two men with great ideas: About how they met and came to appreciate each other far away from any civilization and how they built up a friendship besides a business relationship. Why is this so important? Because in the end it sets the ground for fairafric as you know it today – and taste it.
There are many chocolates – because tastes are also known to be very different. Have you ever wondered which processes cocoa beans go through until chocolate is made? And do you wonder how we manage to produce the fairafric chocolates completely in Ghana?
You are a chocoholic and want to know everything about your favorite product? Or is your thirst for knowledge as strong as our hunger for chocolate? You’ve come to the right place if you want to know how milk gets into your favourite fairafric chocolate, what chocolate has to do with science and how fairafric works to preserve cow horns.
fairafric has been founded as a social business, aiming at improving the lives of as many people as possible by shifting the value creation process within the chocolate industry to the Global South. Following this vision, we have already helped to create jobs that enable people to live a middle-class life, bringing true change to Ghana. This is something we are incredibly proud of.
It is with excitement and pride that we announce the plans to make our cocoa farmers in Ghana co-owners of fairafric, the business that makes all the sales of our proudly Made in Africa chocolate.
We are very proud to announce that we are in the middle of making the next big step with fairafric. In the 20 months since foundation we’ve grown in a pace that left us breathless at times.
We have won! Last week in Berlin we won the Next Organic Startup Award in the category Social Business. The laudation of Jakob (founder Lemonaid) was as inspiring and motivating as the words Renate Künast addressed to the guests.
Hooray, good news: We’ve finished our first production!
The container with the first batch of fairafric chocolate is on its way to our warehouse in Germany. Once it arrives there, we will start sending sweet rewards to our Kickstarter backers and start to sell online. We can’t wait to get your feedback on the chocolate which we think turned out to be even better than hoped for in our wildest dreams. We are very lucky to be able to work with these wonderful Ghanaian beans!
As part of our Crowdfunding Campaign we have committed to planting 3,098 trees. Here are some pictures of the event, you can read the whole story of the planting below.
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Subscribe to the fairafric newsletter, get a 10% discount code and do not miss any news about our chocolate revolution!