2013 An idea is born
Chocolate enthusiast Hendrik soon realizes, that this also applies for cocoa. Chatting with farmers on the ground, the traveler learns that life is brutal for most, some even so poor they have to decide which of their kids will be sent to school since they can't pay school fees for everyone. While initiatives like Fairtrade, UTZ or Rainforest Alliance give the impression of moving millions of farmers out of poverty the picture on the ground looks different. A couple of percent more income on almost nothing is still almost nothing.
Determined to bring about real change and create jobs that increase Africans income manifold, Hendrik sets out to learn more about the business of cocoa farming and chocolate making and heads to Sierra Leone, a country much closer to the chocolate consuming nations of Europe.
2015 West Africa II - Ghana
Another serious of fateful meetings took place after which the cooperative Kuapa Kokoo and fairafric partnered to work together to improve the life of the cooperative's members. Less than a year later, Hendrik was campaigning to win over more farmers for a membership.
2017 fairafric goes organic and colourful
2014 West Africa
Eventually, Hendrik needs to realize that Sierra Leone is not quite the place to set up a chocolate start-up. Just a couple of days before the first news of the Ebola outbreak are reported by the Western Media, Hendrik returns back home. In addition to all the the good memories he has about incredibly friendly people, he also brings back a contact of someone in Ghana who seems to be able to help make his idea work...
2016 Chocolate Made in Ghana
With money and motivation it just took four months to have the first bars produced in August. Our backers received some 5,000 bars in October. Since then we have done countless calls and tastings in order to convince more and more retailers to sell fairafric in their shops. Also for our consumers we have and we have introduced different special packages and attractive deals in our Online Shop.