Our Global Vision
Most chocolate is produced in Europe.
Although the cocoa comes from Africa.
We're changing that.
Our Mission
Perhaps the world's fairest chocolate
Our mission is to build a holistic, climate-positive chocolate ecosystem and create 10,000 jobs in Africa. For true enjoyment, for real impact –
good for you, for people, and for our planet.
Good for you.
Our chocolate stands for true indulgence with a clear conscience. High-quality ingredients, gentle processing, and uncompromising quality ensure a taste experience that not only delights – but also feels good. Fewer compromises. More enjoyment. More value for you.
Good for the people.
We create fair jobs in Ghana, pay above-average cocoa prices, and train the next generation of chocolatiers. This way, more value creation remains where the cocoa grows – and chocolate becomes a real engine for opportunities, dignity, and the future.
Good for the planet.
From regenerative agriculture to sustainable packaging: We are building a climate-positive chocolate ecosystem. Our goal is to create real, measurable benefits for the environment and climate.
Status quo
The problem with chocolate
More than 70% of the world's cocoa grows in West Africa. However, most chocolates are produced thousands of kilometers away in Europe or the USA.
As a result, most of the value creation does not occur where the cocoa grows. For many cocoa farmers, this means they earn only a small share of the global chocolate market.
Missing Value Creation
Cacao grows in Africa – the chocolate is made elsewhere
Most of the world's cocoa comes from West Africa. However, the processing and marketing of chocolate mainly takes place in Europe and North America. This creates jobs and economic value mostly far away from the growing regions.
Living Income
Scarcely any income from cocoa for cocoa farmers
Around five million cocoa farmers produce the most important raw material for chocolate. Nevertheless, many of them earn on average only about 0.78 US dollars per day – far from a living income. This structural imbalance also contributes to 1.56 million children working on cocoa farms (Source: NORC, 2020; OICE Network, 2023).
Monocultures instead of diversity
The environmental consequences of conventional cocoa cultivation
The expansion of cocoa monocultures has massive ecological consequences. In West Africa, over 80% of the original forests have already disappeared, partly due to the expansion of cocoa cultivation. Monocultures deplete soils, reduce biodiversity, and make cultivation systems vulnerable to diseases and climate change (Source: World Cocoa Foundation, 2023; ICCO, 2022).
Our Impact
We create value where cocoa grows.
Skilled jobs
We create qualified, long-term jobs in Ghana. In our manufactory, we train talented individuals, develop skills, and build local value creation. This not only creates great chocolate but also real prospects.
Premiums for Farmers
We pay multiple premiums to cocoa farmers. For each ton of organic cocoa, women farmers receive an additional USD 792.34 – and as part of our DAF program, even USD 1,042.34. For comparison: The Fairtrade premium (cf. fairtrade 2025) is USD 240 per ton of cocoa and is paid as a social surcharge in addition to the minimum price.
Our premiums are not a bonus, but rather the foundation for more stable incomes, greater self-determination, and long-term prospects.
Regenerative Cocoa Cultivation
We go beyond sustainability by investing in regenerative agriculture. For us, healthy soils, increased biodiversity, and climate-positive processes are not a trend, but a responsibility. Our goal: chocolate that not only causes less harm – but measurably gives back to nature.
What We Believe
We know where we're going and won't be stopped. We are authentic and open. We know what we need to work on and are proud of what we've achieved so far. We are kind and look out for each other.
Our aspiration is for nature to benefit from our actions. We believe that the impossible is possible.
courageous, transparent, respectful, environmentally conscious, visionary.
fairafric and the SDGs
The UN's 17 Sustainable Development Goals were launched as part of Agenda 2030 to promote peace, prosperity and protect our planet. Fairafric contributes to 7 SDGs.
1 No Poverty
2 Zero Hunger
3 Good Health and Well-being
7 Affordable and Clean Energy
8 Decent Work and Economic Growth
9 Industry, Innovation and Infrastructure
13 Climate Action
Our Mission and Vision in Documentation
Decolonize Chocolate I (2019)
The story of fairafric, from the initial idea to the finished bar "Made in Ghana". Decolonize Chocolate I shows what is possible when many people pull together to change the world.
Watch now
Decolonize Chocolate II (2021)
In 2021, the big dream of our own solar-powered factory finally came true. Join us in accompanying the team from Ghana and Germany in building the factory - from the groundbreaking ceremony to the first container full of organic chocolate Made in Ghana.
Watch now
Would you like to become part of our team?
Do you identify with our values, our vision, and mission, and would you like to become part of a team full of world improvers? Then apply here.
Current Jobs