Invest
fairafric shares 2022
The biggest revolution in the chocolate industry.
Invest in fairafric!
A basic information sheet has been prepared for this security paper.
Information on the shares
The issue value of one share and thus the share price is € 58.25, with a nominal value of €1.00.
A total of 17,167 shares will be issued for 999,977.75€.
Only preferred shares are issued. These have no voting rights, but receive a higher dividend of 3.00% on the nominal value per share compared with ordinary shareholders.
At a share price of 58.25€, the fairafric group (Germany, Ghana, Amanase) is valued at approximately 32 million€.
Our chocolate factory has been in rural Ghana Since 2020
Dear investors,
i founded fairafric in 2016 with a simple motivation - to fight a crying injustice: only about 5% of global chocolate sales reach where the cocoa is grown, in West Africa!
With the construction of a modern, solar-powered chocolate factory in rural Ghana, fairafric has already impressively demonstrated that it is possible to produce world-class chocolate even in cocoa-growing countries.
While Fairtrade remains in colonial structures (Africa provides raw materials), we have shown with our customers that value creation in Africa has a real chance. Now it is time to utilize our new production capacity, create more jobs and pay as much premium as possible to our cocoa farmers.
I am very proud to be part of this journey and look forward to continuing it with you in the future. I will continue to go full throttle and make sure that every euro invested will write a piece of chocolate history!
Yours sincerely, Hendrik Reimers
We are achieving tremendous impact in 7 of 17 SDGs across all dimensions of sustainability.
References fairafric AG
Cord Budde
Owner Ludwig Weinrich
,,We were one of the first producers of organic & fair trade chocolate in Germany. I see a similarly bright future for Made in Africa."
Weinrich produces the
brands Vivani, GEPA, iChoc, Devine and many more. More than 1 million bars are produced daily at the company's headquarters in
Herford.
Weinrich joined fairafric in 2019 as a strategic investor.
Weinrich has greatly increased its investment in fairafric this year.
Weinrich also trains our Ghanaian key personnel in the course of a training program and supports us in the operation of the factory.
Marie-Claire Pellerin
CEO Claro Fair Trade AG
,,fairafric will shape fair trade. Because this is the only way to create an equal economy."
Claro Fair Trade AG is the Swiss fair trade organization and has around 600 points of sale for fair trade products. Claro has been a strategic investor in fairafric since 2019. Claro has greatly increased its investment in fairafric this year.
Claro takes over the distribution for fairafric in Switzerland.
Wolf-Rüdiger Daetz
Aufsichtsratsvorsitzender fairafric AG
,,Ich sehe in fairafric ein enormes Wachstumspotenzial und bin überzeugt, dass das Geschäftsmodell einen neuen Branchenstandard setzen kann."
Wolf-Rüdiger Daetz Bestandsaktionär fairafric AG
Wolf-Rüdiger Daetz hat
30 Jahre Erfahrung als CFO im Bereich internationaler Industrie mit lokalen
Einsätzen in Asien, Europa und Mittelamerika. Er ist überzeugter Impact
Investor bei fairafric und Schokoladenliebhaber.
Seit 2022 ist er zudem Aufsichtsratsvorsitzender bei fairafric.
Frequently asked questions about fairafric
2015
First official meetings between Hendrik and cocoa farmers and cocoa workers in Ghana.
2016
First Kickstarter campaign
Foundation of fairafric GmbH
First production
2017
Second Kickstarter campaign
Successful organic certification of the entire value chain
Start of collaboration with Yayra Glover Ltd.
Change from 20g bars to 100g bars
2018
Third Kickstarter campaign
Certification Climate Neutral (both chocolate and company)
Establishment of fairafric Foundation, which holds shares in fairafric GmbH for cocoa farmers
First Seedrs campaign (Seedrs enables startups to attract their clientele as shareholders*), in which 264 private individuals participated in fairafric
2019
Decision to build a larger chocolate factory on their own: On the land of the cocoa cooperative we work with, in the rural region where the cocoa beans grow.
Increase of shareholders to 360; entry of Ludwig Weinrich and claro fairtrade AG into the fairafric family
Winning of the Lammsbräu sustainability award.
2020
Construction of our new chocolate factory in Amanase. Record-breaking construction time of 5.5 months from groundbreaking to the first bar.
2021
fairafric GmbH becomes fairafric AG. Within 3 days the first convertible bond with 990.000€ is fully subscribed and already within 24 hours the first share issue of 999.589,80€ of fairafric is sold out. fairafric buys 250 tons of cocoa beans for production in 2021, paying the highest premiums in West Africa. fairafric also chases record after record in 2021. fairafric more than doubles last year's sales and produces over 2,000,000 chocolate bars.
However, this is just the beginning!
The owners of fairafric are the founding team, our 750 shareholders from the clientele, Ludwig Weinrich GmbH and claro fair trade AG as well as our team and the cocoa farmers of our partner cooperative.
1.The purchase of our cocoa ingredients alone will cost us more than 1.3 million euros for production in 2023.
2.The establishment of a marketing and sales team in Ghana, as well as the intensification of our distribution channels in Europe.
3.The development of new products.
From 2024, we are expected to be operationally profitable. As we will have to pay interest and repayments of over 1,000,000€ in 2023 and our ingredient warehouses and intermediate storage facilities will have to increase significantly to accommodate the upcoming growth, we calculate that we will be in the red in 2023.
Through our new Visitor Center, we also want to give our customers the opportunity to get a deep look into our operations. The factory visit will be combined with a visit to our farmer communities, all in one day! Unique in the world!
Frequently asked questions about the preference share
fairafric only issues preference shares. Preference shares are shares in which the shareholders have no voting rights, but receive a higher dividend (a preference) compared to the ordinary shareholders. At fairafric, this preference is 2.00% on the nominal value (1.00€) per share. If the preference shares are not paid or not paid in full and the arrears are not settled in the following year, the preference shareholders are granted voting rights as long as the arrears have not been settled (§140 AktG).
We do not share information about our investors with any tax office. You simply declare interest/dividends received on your tax return.
If you want to lend us money interest-free, write us a short e-mail. Of course, this is also possible and supports us even more.
Since the shares are issued unsecured, it can come to the total loss of your investment. Therefore, do not invest money that you absolutely need.
The public offering starts on August 22 and runs until all shares (17,167 shares) have been subscribed.
As this is a new issue of shares, the price is set by fairafric. We did this in consultation with experts, our existing shareholders and calculations. In the calculations, we looked at the development since the last valuation, the costs that would arise if the company were to be built up again in this way, and we discounted the future cash flows.
The valuation was then set at €32 million.
fairafric AG is not listed on the stock exchange (from a regulatory point of view this will be possible in a few years at the earliest). In order to create tradability, we have built a platform together with a service provider to make it possible that buyers and sellers can trade with each other. Here is the platform: https://evolar.de/fairafric/main/publikum
In March 2022, we launched a share issue via a platform. However, due to technical problems, many investors dropped out and the campaign could not be completed successfully. That is why we are now conducting our own share issue again, as the investment process can be carried out more easily here.
The impact of fairafric
The Management Team in Ghana
Michael Marmon-Halm
Managing Director Ghana
Michael brings more than 12 years of experience in the cocoa industry in Ghana and has studied quality management.
Mustapha Mohammed
CFO Ghana
Mustapha has been working in Accounting in Ghana for 10 years and brings a lot of experience in exporting from free trade zones.
Gabby Sackey
Plant Manager
Gabby has gained a lot of experience with 2 multinational cocoa processors and represents the workforce on our Board of Directors.
Enoch Padi Adu
Technical Manager
Enoch is a process planning and system control specialist with over 15 years of cocoa processing experience with 3 multinational cocoa processing companies.
Griselda Esther Ossei
Chief of Staff
Griselda brings a wealth of experience in accounting and supports in strategic planning and execution around the fairafric brand, marketing, HR and operations in Ghana.
Henry Sackey
Production Manager
Henry has 9 years of professional experience in the cocoa processing industry and is well versed in quality control and quality assurance for food products.
Audrey Marmon-Halm
Quality Manager
Audrey has 11 years of professional experience in quality control and assurance.
The Management Team in Germany
Hendrik Reimers
Founder & CEO
Hendrik has celebrated many successes in international software sales before founding fairafric.
Jonas Schaller
CFO Germany
Jonas brings several years of experience in controlling and finance, especially in an international context.
Martin Ewers
Head of Operations
Martin has already founded his own company and worked in process management and operations in a media group.
Convinced?
Do you want to be part of the biggest chocolate revolution of all times and further develop a sustainable economic system with your investment?
Then fill in the following form and become a shareholder of fairafric.