Subordinated loan 2022
Invest in a better future
Our chocolate factory has been in rural Ghana Since 2020
We are achieving tremendous impact in 7 of 17 SDGs across all dimensions of sustainability.
Reference fairafric AG
Owner Ludwig Weinrich
,,We were one of the first producers of organic & fair trade chocolate in Germany. I see a similarly bright future for Made in Africa."
Weinrich produces the brands Vivani, GEPA, iChoc, Devine and many more. More than 1 million bars are produced daily at the company's headquarters in Herford.
Weinrich joined fairafric in 2019 as a strategic investor. Weinrich has greatly increased their investment in fairafric this year.
Weinrich also trains our Ghanaian key personnel in the course of a training program and supports us in the operation of the factory.
CEO Claro Fair Trade AG
,,fairafric will shape fair trade. Because this is the only way to create an equal economy."
Claro Fair Trade AG is the Swiss fair trade organization and has around 60 points of sale for fair trade products.
Claro has been a strategic investor in fairafric since 2019. Claro has greatly expanded its investment in fairafric this year.
Claro takes over the distribution for fairafric in Switzerland.
Aufsichtsratsvorsitzender fairafric AG
,,Ich sehe in fairafric ein enormes Wachstumspotenzial und bin überzeugt, dass das Geschäftsmodell einen neuen Branchenstandard setzen kann."
Wolf-Rüdiger Daetz hat 30 Jahre Erfahrung als CFO im Bereich internationaler Industrie mit lokalen Einsätzen in Asien, Europa und Mittelamerika. Er ist überzeugter Impact Investor bei fairafric und Schokoladenliebhaber.
Seit 2022 ist er zudem Aufsichtsratsvorsitzender bei fairafric.
Frequently asked questions about fairafric
First official meetings between Hendrik and cocoa farmers and cocoa workers* in Ghana.
First Kickstarter campaign
Foundation of fairafric GmbH
Second Kickstarter campaign
Successful organic certification of the entire value chain
Start of collaboration with Yayra Glover Ltd.
Change from 20g bars to 100g bars
Third Kickstarter campaign
Certification Climate Neutral (both chocolate and company)
Establishment of fairafric Foundation, which holds shares in fairafric GmbH for cocoa farmers
First Seedrs campaign (Seedrs enables startups to attract their clientele as shareholders*), in which 264 private individuals participated in fairafric
Decision to build a larger chocolate factory on their own: On the land of the cocoa cooperative we work with, in the rural region where the cocoa beans grow.
Increase of shareholders to 360; entry of Ludwig Weinrich and claro fairtrade AG into the fairafric family
Winning of the Lammsbräu sustainability award.
Construction of our new chocolate factory in Amanase. Record-breaking construction time of 5.5 months from groundbreaking to the first bar.
fairafric GmbH becomes fairafric AG. Within 3 days the first convertible bond with 990.000€ is fully subscribed and already within 24 hours the first share issue of 999.589,80€ of fairafric is sold out. fairafric buys 250 tons of cocoa beans for production in 2021, paying the highest premiums in West Africa. fairafric also chases record after record in 2021. fairafric more than doubles last year's sales and produces over 2,000,000 chocolate bars.
However, this is just the beginning!
The owners of fairafric are the founding team, our 750 shareholders from the clientele, Ludwig Weinrich GmbH and claro fair trade AG as well as our team and the cocoa farmers of our partner cooperative.
1. purchasing our cocoa ingredients alone will cost us more than 1.3 million euros for production in 2023.
2. the establishment of a marketing and sales team in Ghana, and the intensification of our distribution channels in Europe.
3. the development of new products.
From 2024, we expect to be operationally profitable. As we have to pay interest and repayments of more than 1,000,000€ in 2023 and our ingredient warehouses and intermediate storage facilities have to increase significantly to enable the upcoming growth, we calculate
with a minus for 2023.
Through our new Visitor Center, we also want to give our customers the opportunity to get a deep look into our operations. The factory visit will be combined with a visit to our farmer communities, all in one day! Unique in the world!
Frequently asked questions about the bond
A subordinated loan describes a loan which, in the event of the borrower's insolvency, is subordinated to other claims of other creditors.
Interest is paid on a bullet basis, i.e., at the end of the term of the loan.
Example: If you invest 1,000€ in December 2022, you will get back about 1,370€ in January 2030.
The campaign will run until 99,000€ have been subscribed. Due to the high demand, we expect that there will be a full subscription quickly. We process the subscriptions according to when they are received.
We do not share information about our investors with any tax office. You simply declare interest received on your tax return. You only have to do this once, in 2030, when we pay you the interest for the entire term.
If you want to lend us money interest-free, write us a short e-mail. Of course you can also do this and support us even more.
Since the loan is issued unsecured, it can come to the total loss of your investment.
Therefore, do not invest money that you absolutely need.
The impact of fairafric
The Management Team in Ghana
Managing Director Ghana
Michael brings more than 12 years of experience in the cocoa industry in Ghana and has studied quality management.
Mustapha has been working in Accounting in Ghana for 10 years and brings a lot of experience in exporting from free trade zones.
Gabby has gained a lot of experience with 2 multinational cocoa processors and represents the workforce on our Board of Directors.
Enoch Padi Adu
Enoch is a process planning and system control specialist with over 15 years of cocoa processing experience with 3 multinational cocoa processing companies.
Griselda Esther Ossei
Chief of Staff
Griselda brings a wealth of experience in accounting and supports in strategic planning and execution around the fairafric brand, marketing, HR and operations in Ghana.
Henry has 9 years of professional experience in the cocoa processing industry and is well versed in quality control and quality assurance for food products.
Audrey has 11 years of professional experience in quality control and assurance.
The Management Team in Germany
Founder & CEO
Hendrik has celebrated many successes in international software sales before founding fairafric.
Jonas brings several years of experience in controlling and finance, especially in an international context.
Head of Operations
Martin has already founded his own company and worked in process management and operations for a media group.