Invest
fairafric shares
Would you like to become a shareholder of fairafric AG and support the biggest revolution in the chocolate industry? Then invest in our share.
Invest in our sustainable fairafric shares!
A securities information sheet has been prepared for this security.
Information on the shares
The issue value of a share and therefore the share price is € 19.12€ with a nominal value of €1.00.
A total of 52,301 shares will be issued for 999,995.12€.
Only preference shares are issued. They have no voting rights, but receive a higher dividend of 2.00% of the nominal value per share compared to ordinary shareholders.
There is a funding threshold of 250,000€ for the share issue.
If this amount is not reached, you will get your money back and the capital increase will not be carried out.
With a share price of 19.12€, the fairafric Group (Germany, Ghana, Amanase) is valued at around 11 million€.
Our chocolate factory has been located in rural Ghana since 2020
Dear investors,
I founded fairafric in 2016 with a simple motivation - to fight a glaring injustice: only around 5% of global chocolate sales come from where the cocoa is grown, in West Africa!
With the construction of a modern, solar-powered chocolate factory in rural Ghana, fairafric has already impressively demonstrated that it is possible to produce world-class chocolate in cocoa-growing countries.
While Fairtrade remains stuck in colonial structures (Africa supplies raw materials), we have shown with our customers that value creation in Africa has a real chance. Now it's time to utilize our new production capacities, create more jobs and pay as many premiums as possible to our cocoa farmers.
I am very proud to be part of this journey and look forward to continuing it with you in the future. I will continue to go full throttle and ensure that every euro invested will write a piece of chocolate history!
Yours sincerely, Hendrik Reimers
We achieve enormous impact in 7 out of 17 SDGs in all dimensions of sustainability.
References fairafric AG
Cord Budde
Owner Ludwig Weinrich
"We were one of the first producers of organic & Fairtrade chocolate in Germany. I see a similarly bright future for Made in Africa."
Weinrich produces the
brands Vivani, GEPA, iChoc, Devine and many more. More than 1 million bars are produced every day at the company's headquarters in
Herford.
Weinrich has been a strategic investor in fairafric since 2019.
Weinrich has significantly increased its investment in fairafric this year.
Weinrich also trains our key Ghanaian staff as part of a training program and supports us in operating the factory.
Marie-Claire Pellerin
CEO Claro Fair Trade AG
"fairafric will shape fair trade. Because this is the only way to create an equal economy."
claro Fair Trade AG is the Swiss fair trade organization and has around 600 points of sale for fair trade products. Claro has been a strategic investor in fairafric since 2019. Claro has significantly expanded its investment in fairafric this year.
Claro is responsible for fairafric's distribution in Switzerland.
Wolf-Rüdiger Daetz
Chairman of the Supervisory Board of fairafric AG
"I see enormous growth potential in fairafric and am convinced that the business model can set a new industry standard."
Wolf-Rüdiger Daetz existing shareholder fairafric AG
Wolf-Rüdiger Daetz has
30 years of experience as a CFO in international industry with local
assignments in Asia, Europe and Central America. He is a committed impact
investor in fairafric and a chocolate lover.
He has also been Chairman of the Supervisory Board at fairafric since 2022.
Frequently asked questions about fairafric
2015
First official meetings between Hendrik and cocoa farmers and cocoa workers in Ghana.
2016
First Kickstarter campaign
Foundation of fairafric GmbH
First production
2017
Second Kickstarter campaign
Successful organic certification of the entire value chain
Start of cooperation with Yayra Glover Ltd.
Switch from 20g bars to 100g bars
2018
Third Kickstarter campaign
Climate-neutral certification (both chocolate and company)
Establishment of the fairafric Foundation, which holds shares in fairafric GmbH for cocoa farmers
First Seedrs campaign (Seedrs enables start-ups to gain their customers as shareholders), in which 264 private individuals have invested in fairafric
2019
Decision to build a larger chocolate factory on our own: On the land of the cocoa cooperative we work with, in the rural region where the cocoa beans grow.
Increase in shareholders to 360; Ludwig Weinrich and claro fairtrade AG join the fairafric family
Winner of the Lammsbräu Sustainability Award
2020
Construction of our new chocolate factory in Amanase. Record-breaking construction time of 5.5 months from the ground-breaking ceremony to the first bar.
2021
fairafric GmbH becomes fairafric AG. Within 3 days, the first convertible bond with 990,000€ is fully subscribed and within 24 hours the first share issue of fairafric for 999,589.80€ is sold out. fairafric buys 250 tons of cocoa beans for production in 2021 and pays the highest premiums in West Africa. fairafric also chases from record to record in 2021. fairafric more than doubles the previous year's sales and produces over 2,000,000 bars of chocolate.
2022
After an outstanding first quarter in 2022, the macroeconomic shocks
prevent further growth for fairafric. However, while many other brands are struggling with
declining sales and discontinuations, fairafric remains present in all
markets and is gaining strong market share.
With the launch of the chocolate drop line, fairafric lays the foundation for
entering the B2B business, as the chocolate drops are used by large bakeries and cookie manufacturers in their products, among others
.
fairafric also reaches the final of the German Sustainability Award 2022 and is recognized as
one of the most sustainable companies in Germany.
The owners of fairafric are the founding team, our 1076 shareholders from the customer base, Ludwig Weinrich GmbH and claro fair trade AG as well as our team and the cocoa farmers of our partner cooperative.
1. we will expand the capacity of our drip line. Our current dripping line runs 24 hours a day and we can barely meet the existing demand. We therefore want to build another line and create new jobs.
2) We will increase our capacity for handmade chocolate products, create more jobs and purchase better equipment to meet the high demand from our B2B customers.
3. building up a marketing and sales team in Ghana and intensifying our sales channels in Europe.
We expect to be profitable from 2025 onwards. As we will have to make interest payments and repayments of over 1,000,000€ in 2023 and 2024 and our ingredient warehouses and interim storage facilities will have to increase significantly to enable the upcoming growth, we will still be in the red for 2023 and 2024.
With our new Visitor Center, we also want to give our customers the opportunity to get an in-depth look at our operations. The factory visit will be combined with a visit to our farmer communities, all in one day! Unique in the world!
Frequently asked questions about the preference share
fairafric issues preference shares. Preference shares are shares where the shareholders do not have voting rights, but receive a higher dividend (a preference) compared to ordinary shareholders. For this issue, this preference is 2.00% of the nominal value (1.00€) per share. If the preference shares are not paid or not paid in full and the arrears are not settled in the following year, the preference shareholders receive voting rights as long as the arrears have not been settled (§140 AktG).
We do not share information about our investors with any tax office. You simply declare the interest/dividends received on your tax return.
If you want to lend us money interest-free, write us a short e-mail. Of course, this also works and supports us even more.
As the shares are issued unsecured, you may lose your entire investment. fairafric is not yet profitable, so further investments and the success of the current campaign are necessary to ensure liquidity. A further financing round with institutional investors is to be carried out in the near future, for which the first commitments have been made. Nevertheless, there is a risk that the round cannot be closed. Under no circumstances should you invest money that you absolutely need.
The public offer starts on September 19, 2023 and runs until all shares (52,301 shares) have been subscribed.
As this is a new issue of shares, the price is set by fairafric. We have done this in consultation with experts, new investors, our existing shareholders and calculations. In the calculations, we looked at the development since the last valuation, the costs that would arise if the company were to be built up again in the same way and we discounted the future cash flows and took into account the current market situation in comparison with benchmark companies.
The valuation was set together with institutional investors at €11 million.
fairafric AG is not listed on the stock exchange (for regulatory reasons, this will not be possible for at least a few years). However, in order to create tradability, we have set up a kind of bulletin board with a service provider,
, where buyers and sellers can come together. Click here to go to the platform.
The impact of fairafric
The management team in Ghana
Michael Marmon-Halm
Managing Director Ghana
Michael is the Managing Director in Ghana and has more than 12 years of experience in the cocoa industry in Ghana and has studied quality management.
Griselda Esther Ossei
Chief of Staff
Griselda has extensive experience in accounting and supports the strategic planning and implementation of the fairafric brand, marketing, HR and operations in Ghana.
Henry Langma
Operations Manager
Henry is in charge of operations (production, technology, logistics) at fairafric and has already successfully set up several cocoa processing factories in Ghana.
Audrey Marmon-Halm
Quality Manager
Our Quality Manager Audrey has 11 years of professional experience in quality control and quality assurance.
The management team in Germany
