Foreword Hendrik

Sometimes life takes us on detours so that we can find our true purpose - and that was the case with Mayqueen.

When Mayqueen applied for a job with us, she originally wanted to work in production. But from our first conversation, we realized that her passion went far beyond that - she had a special talent for inspiring people and bringing stories to life.

This passion became the starting point for our first farm-to-factory tour, which she developed from scratch. In just one and a half years, she guided over 3,000 visitors through the world of chocolate and brought the journey from bean to fairafric bar to life.

Today, Mayqueen Serwaa Frimpong manages production at fairafric and Amanase - with precision, heart and a deep love of chocolate. Her story shows that true fulfillment arises where passion meets purpose.

Enjoy reading!
Your Hendrik

With a detour to destiny

Mayqueen Serwaa Frimpong is a food technologist, leader and passionate ambassador for fairly produced chocolate. Today, she manages production at fairafric and Amanase - but her path to this position was anything but straightforward.

She discovered her enthusiasm for science and precision at an early age. Born in 1996 in the Ashanti region and growing up as the only girl among three brothers, she later decided to study food technology at the Kwame Nkrumah University of Science and Technology (KNUST) - a university ranked among the top 6.5% worldwide.

She originally wanted to work in healthcare, but during a hospital internship she realized that her true passion lay elsewhere - where joy is created.

An internship at the Cocoa Processing Company in Tema, Ghana's first cocoa processing company, changed everything. It was here that she found her fascination for food production and chocolate.

Meet Mayqueen

Mayqueen Serwaa Frimpong was born in 1996 in Ghana's Ashanti region and grew up as the only girl among three brothers. Her passion for science and precision led her to study food technology. Today she manages production at fairafric and Amanase.

 

How Mayqueen made our farm-to-factory vision a reality

When Mayqueen applied to fairafric in 2022, she originally wanted to work in production. However, it became clear during the interview that her energy, organizational skills and strong communication skills were suited to something bigger.

Instead of operating a machine, she was given the task of setting up a completely new project - the Farm-to-Factory program, which shows visitors from all over the world the journey from cocoa bean to finished chocolate.

Within just a year and a half, Mayqueen had guided over 3,000 visitors through the factory, connecting people with the vision of fairafric and Amanase and inspiring them with her knowledge, passion and warmth. She was soon nicknamed the "Chocolate Queen" by tourists - a tribute to her expertise and charisma.

 

Thanks to her, we were able to invite our cocoa farmers to the factory for the first time so that they could see how chocolate is made from their cocoa beans - for many it was the first time they had ever seen a bar of chocolate. It was a deeply emotional experience for us.

 

 

Today, we are regularly visited by school classes, universities, delegations and international guests. Perhaps you would also like to visit us in Ghana and see for yourself how the finest chocolate is made from cocoa? Then book your farm-to-factory tour now and discover how we are shaping the future of chocolate together.

 

 

👉 Book now Farm-to-Factory-Tour.

Mayqueen's path to production

After her success with the Farm-to-Factory program, the next chapter began for Mayqueen: the return to her original passion - food production.

Thanks to her professional background and experience in building structures, she eventually took over the management of production at fairafric and Amanase. Today she leads a team of almost 100 chocolatiers who make handmade chocolate daily for fair and sustainable markets worldwide.

Her goal is to combine excellence with humanity - every product should not only be of the highest quality, but also tell a story: the story of opportunities, passion and change in Ghana.

A role model for a new generation

Mayqueen represents a new generation of Ghanaian leaders - women who take responsibility with courage, empathy and professionalism. Her journey shows that success does not always follow a straight path, but often begins where you trust your passion.

"Fulfillment arises when passion meets purpose."

 

 

 

Watch Mayqueen's video now - where she talks openly about her journey, the courage to follow her passion and what it means to her to have found a place at fairafric where she can turn her purpose into impact every day.

Would you like to support us on our journey?

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